Brand CampaignTrain for Life laid the emotional foundation for Future's rebrand, expanding Future beyond a single product into something bigger: your expert, attuned guide for personal progress in fitness.
Our research showed that people know consistency matters, but most struggle to sustain it without support, and when they fall off, they blame themselves. This campaign responded by showing our brand ambassadors across different life stages, fitness goals, and training styles, building strength through consistent effort. It’s not about perfection, but finding joy in movement and showing up day after day.
My role was to shape Future's go-to-market strategy, translate internal data into a campaign brief, and guide the creative team from concept through launch.
Webby Honoree in two categories, ‘Creators’ and ‘Social & Games’.
Drove 1M+ views and 23K interactions, growing Future's social following from 38K to 52K, a 38.6% increase.
IUsed assets from this shoot to refresh out website, lifecycle campaigns, and create recurring social content with our brand ambassadors (expanded reach to 1.5M+ potential new followers).
