Where Strategy Meets Creative

I believe content should earn its place in someone's day. In a world where everyone is competing for attention, the brands that offer genuine value are the ones that stand out. I've spent 10+ years building content strategies that do exactly that, across video, social, lifecycle, SEO, brand partnerships, and creative campaigns.

My favorite part of the process is where strategy meets creative production. I love guiding a team across video, design, copy, and social to create campaigns that build community and trust over time. I'm hands-on through creative briefs, production shoots, edits, and production timelines — so I know what it takes to bring an idea from concept to launch.

At Future, I partnered with PhD-credentialed coaches to turn their expert health knowledge into content people actually wanted to engage with, leveraged AI to scale production without sacrificing quality, and built a full-funnel engine that grew organic traffic 46% in a single month, lifted global email open rates from 33% to 75%, and expanded reach to 750K+ potential customers.